Consulting
Audience & Persona Development
Research-backed customer definitions built from real data, not workshop guesses — the input every channel team needs.
Talk to a Audience & Persona Development specialistWhat you get
Qualitative research plus behavioral data
Segments sized against addressable market
Messaging territories per segment
How we run it
The Bommarito Method
Diagnose
Audit the account, the data layer and the creative. Establish what is actually true before proposing anything.
Model
Build the forecast and the measurement plan. Decide what success looks like numerically, in advance.
Execute
Run the channels as one system, on a fixed testing cadence, with creative briefed from performance data.
Prove
Measure incrementally, reconcile to booked revenue, and reallocate against what the evidence supports.
More in Consulting
Go-To-Market Strategy
Positioning, pricing, channel selection and launch sequencing for new products, categories and markets.
Media Planning & Forecasting
Scenario models that show what a budget buys before it is committed — and what breaks at each spend level.
Fractional Growth Leadership
Senior marketing leadership on a fraction of a hire — for teams that need direction more than another executor.
See what Audience & Persona Development could do here.
A no-obligation teardown of your current acquisition, measurement and creative — with the three changes we would make first.
Get a free growth audit