Data Intelligence
Marketing Operations
The systems layer — martech stack, automation, lead routing and reporting infrastructure that keeps execution from leaking.
Talk to a Marketing Operations specialistWhat you get
Stack audited and consolidated
Lead routing and lifecycle automation
Dashboards a CFO will accept
How we run it
The Bommarito Method
Diagnose
Audit the account, the data layer and the creative. Establish what is actually true before proposing anything.
Model
Build the forecast and the measurement plan. Decide what success looks like numerically, in advance.
Execute
Run the channels as one system, on a fixed testing cadence, with creative briefed from performance data.
Prove
Measure incrementally, reconcile to booked revenue, and reallocate against what the evidence supports.
More in Data Intelligence
Data Infrastructure & CDP
Warehouse, pipelines, event tracking and customer data platform work — the plumbing every claim about performance rests on.
Measurement & Incrementality
Geo tests, holdouts and lift studies that separate marketing that caused revenue from marketing that took credit for it.
Marketing Mix Modeling
Statistical models of what drives revenue across channels, seasonality and price — privacy-durable, no cookies involved.
Analytics & Reporting
One reporting layer across every channel, reconciled to finance, so nobody argues about whose number is right.
See what Marketing Operations could do here.
A no-obligation teardown of your current acquisition, measurement and creative — with the three changes we would make first.
Get a free growth audit