Industries
Consumer Services
Local and national service businesses where the unit is a booked appointment, a qualified call, or a signed contract — not a click.
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Paid Media
Full-funnel search, shopping, display and video buying managed against contribution margin, not last-click ROAS.
Paid Social
Meta, TikTok, Pinterest, Snap and Reddit — creative-led buying where the asset, not the bid, is the lever.
SEO
Technical, content and authority work that compounds — built for revenue-qualified traffic rather than vanity rankings.
Generative Engine Optimization
Visibility inside AI answers — ChatGPT, Gemini, Perplexity and AI Overviews — where an increasing share of discovery now ends.
Data Infrastructure & CDP
Warehouse, pipelines, event tracking and customer data platform work — the plumbing every claim about performance rests on.
Measurement & Incrementality
Geo tests, holdouts and lift studies that separate marketing that caused revenue from marketing that took credit for it.
Go-To-Market Strategy
Positioning, pricing, channel selection and launch sequencing for new products, categories and markets.
Creative Strategy
Briefs built from performance data — what to say, to whom, in what format, based on what has already worked.