Our methodology
The Bommarito Method
Four stages, run continuously. Every engagement starts at the same place and never stops circling back to proof.
Diagnose
Audit the account, the data layer and the creative. Establish what is actually true before proposing anything.
Model
Build the forecast and the measurement plan. Decide what success looks like numerically, in advance.
Execute
Run the channels as one system, on a fixed testing cadence, with creative briefed from performance data.
Prove
Measure incrementally, reconcile to booked revenue, and reallocate against what the evidence supports.
Why this works
Measured causally
Incrementality testing separates marketing that caused revenue from marketing that took credit for it.
One accountable plan
Channel teams share a forecast and a definition of success rather than competing for attribution.
Creative fed by data
Briefs are written from performance signal, so production spend goes toward what already works.
Put it against your account.
A no-obligation teardown of your current acquisition, measurement and creative — with the three changes we would make first.
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